If you are thinking about putting together a Marketing strategy or reviewing what marketing you are currently doing for your business, here are a few marketing questions that will help.
Your Strategy & Budget
What is your overall business aim? Do you want to?
- increase sales
- bring in new customers
- get existing customers to buy more
- introduce a new product or service
- increase market share
- make your brand more recognisable or
- improve customer loyalty
And what objectives do you have in place to reach your aim and how are you measuring your outcomes?
What is your marketing budget and how is it allocated?
Your Business Identity
How do you want your business to be seen by the general public?
What values and personality do you want to portray?
Do you have a logo, logo visual, tagline and definition statement that you use that communicates a three or four work message about what you do or how you do it?
In addition to logos do you have business cards, letterheads and other marketing collateral and are you using your branding consistently?
Your Systems & Processes
Does your business really need a website?
How do you manage your customer sales and information?
How do you communicate with your customers?
Are all your systems working together seamlessly or are they making your job harder?
Your Target Market
Who is your ideal customer?
What are their demographics? Age, Gender, Marital Status? The number and age of their children, where are they located, what is their occupation, income, level of education?
What are their goals and values, challenges & pain points, objections & role in the purchase process?
Where do they find their information?
Are there enough customers out there in your target market to make your business profitable?
Your Products & Services
What products or services do you offer?
What are their price points?
How will they solve the challenges & pain points of your customers?
Why Customers Would Need You
How can you let them know they need you before they need you?
What are their Headaches, Obstacles, Aspirations and Desires?
Don’t talk about you .. talk about how you can help them.